Self-Marketing Solutions That Gain More Work Interviews And Convert Them Into Employment Offers


This can be a high level article covering what I consider to be the vital self -marketing tools that will underpin profitable job search.

With 12 plus years pro recruitment behind me I hope this is useful.

Firstly I think it's essential to keep in mind that hiring somebody is a purchasing choice. This means psychologically it is a balance of logic and emotional measures for the hiring manager.

This means as they evaluate candidates they will be asking themselves these questions -

What does this person want?

What Will they cost?

What Will I get out of it?

Do I think they're telling the truth?

Now these are all logical questions, the emotional element boils down to what I call "likability", a less tangible component that can come through each your self-marketing materials, and through the interview and evaluation stages of the hiring process.

Now I don't think its right to try and manipulate folks into liking you, but I do believe that taking a honest and appropriately structured approach to answer the above questions will enhance your chances massively.

Therefore I believe just before applying for a role you should:-

Research the organization, competitors, department, role, and hiring manager as thoroughly as possible. One thing that with the Internet and business networks like Linkedin need to be easy, and go much deeper than any job specification.

Writing a brilliant cover letter for a job application can be a difficult task however there are some simple steps which, if adhered to, will definitely make your cover letter look impressive.

Take a honest assessment of your personal abilities and achievements as they relate to your target role. Also be aware that as humans we typically talk ourselves 'down', so at this stage consider asking the advice of somebody you trust, to acquire a different perspective.

One will find that Redundancy Protection Insurance is normally offered with loans, credit cards and mortgages and is often identified as Redundancy Income Protection or even Redundancy Payment Protection.

There are also free of charge assessment tests available on the net that may often give you some fantastic feedback, and aid your creative juices. I particularly like the motivational assessment tests as they tend to give feedback that will be dropped easily into your CV / resume / advertising and marketing materials.

As you may have learnt, it is not easy trying to get a job interview for your ideal job position these days. Even if you fill out an application, you can't really say much to persuade the employer to give you a job interview.

Many companies also use motivational or psychometric type testing in their hiring processes, so just a little practice cannot hurt.

Once you've got a sound assessment of both your target role, and your personal fit for the role, you are able to start to assemble your marketing materials.

These are most likely to be elevator pitch (covered later), cover letters / email, CV / resume, achievement statement / brag book, and if you're feeling bold a 30-60-90 day plan (a super potent tool when used appropriately, that maps out what you'll do in your first quarter in post).

I put elevator pitch as the first portion of your marketing arsenal, because I really feel that taking the trouble to create a compelling elevator pitch, will allow all the rest of your marketing materials to flow much more simply.

An elevator pitch is a name given to your response to one of those innocent appearing open questions which are often asked on route towards the interview room.

These questions can frequently be softly framed, but are in fact vitally important to answer brilliantly. An example might be phrased along the lines of "thanks for coming in nowadays for interview; I'm really looking forward to hearing how you might be able to support us". Most likely softened by some preamble around the weather, or traffic coming into the office.

Web networks link you to government job openings. There is over thousands of jobs available. If you've experience, and education the Federal Govt is expanding access to jobs. Even if you have disabilities, you can find jobs in central companies.

This type of question actually is the big one! Why need to they give you the job?, what can you do for them?

Preparing a 2-3 minute answer to this sort of question, that demonstrates you possess or have the possible skills required, the attitude and personality attributes which will fit the culture, and draws upon a couple of genuine life examples you can refer to.

I would suggest Googling the STAR method for answering interview questions, as this can be a widely used framework of the way to construct a great answer.

However once you are happy with this answer, it is going to become the cornerstone of all your self-marketing tools; reworked to form your CV / resume objective statement or executive summary, referenced in any covering correspondence, brag book, or 30-60-90 day plan you may draw up.

Every of these self-marketing tools is worthy of separate mention, but would most strongly recommend researching the STAR method for answering tough interview questions, as it is a possible life changing skill to acquire...

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